As business owners, we often hear the question: "How can I afford the help I need?" It's a common concern, whether you're considering hiring your first virtual assistant (VA) or bringing on an Online Business Manager (OBM) to run your operations.
Let's face it - hiring always feels like a stretch. But here's the game-changing perspective we want to share with you:
You can view hiring in two ways:
- As an expense
- As an investment
When you see hiring as an expense, you're fixated on the costs. Every delegation feels like you're "losing" money. But trust us, that's not the right approach.
Instead, we encourage you to see hiring as an investment. Ask yourself: "How does this team member bring more money into the business?"
Because here's the truth: every single person on your team should be allowing your business to make more money.
Now, this doesn't mean everyone's directly bringing in clients (unless that's their specific role). What it means is that each team member frees you up to do the things that grow your business.
As the CEO, you have a choice:
- Spend your time on backend, day-to-day operations
- OR focus on activities that grow your business
When we look at hiring through this lens, we ask ourselves:
How does this person coming on board allow ME to continue to grow and expand the business?
Let's break it down:
- Hiring a VA: They take day-to-day admin tasks off your plate.
- Hiring an OBM: They create plans, drive projects, and ensure work gets done.
This is where hiring becomes an investment - it gives you back your TIME to focus on revenue-generating activities.
Here's the bottom line: If YOU don't do your part - focusing on growth activities - then yes, your team members will feel like just an expense. But when you use that freed-up time wisely, that's where the magic happens.
Each hire should be an investment in your business growth. It's about creating a cycle where your team's support allows you to bring in more revenue, which in turn allows you to invest in more support.
Are you ready to clear your plate and focus on growing your business? That's exactly what we do with our Certified OBM Services. Let's talk about how we can help you make that investment in your business's future.