In this episode, Ashley and Safa dive deep into the complex relationship between marketing and sales, exploring the misconceptions around social media marketing ROI and the importance of setting realistic expectations. They discuss the distinct roles of marketing and sales departments, emphasizing that while marketing drives visibility and brand awareness, sales focuses on conversion. The conversation touches on the challenges of measuring marketing success, the value of long-term audience growth, and the need for a comprehensive strategy that aligns marketing efforts with sales goals.
Key Takeaways:
- Marketing and sales are distinct but interconnected functions in business growth
- Social media should not be viewed as a direct sales channel, but rather as a tool for brand awareness and visibility
- ROI in marketing isn't always immediate or directly tied to sales figures
- A solid strategy and consistent tracking of metrics are crucial for marketing success
- Long-term audience growth and engagement are valuable marketing outcomes, even if they don't translate to immediate sales
Timestamps:
0:58 - Discussion on expectations for social media marketing and sales
3:30 - Explanation of the relationship between marketing and sales
6:02 - Differentiating between marketing and sales KPIs
8:40 - Example of marketing working but sales funnel issues
11:38 - Importance of understanding the customer journey in marketing strategy
17:43 - How to determine if marketing efforts are working
22:08 - The value of audience growth and long-term vision in marketing
28:19 - Cautionary note on "get rich quick" marketing promises
Referenced Links:
- Free marketing audit https://scaleandthriveco.com/strategy-assessment/
Is your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind.
Free Audit:
https://scaleandthriveco.com/strategy-assessment/