Every successful business needs two types of people – an Expander and a Container. As a team of Certified Online Business Managers (OBMs), we've seen firsthand how this dynamic duo can transform a business. Let's dive into why this partnership is crucial for your success.
The Expander: Your Visionary
The Expander is the big ideas person – the visionary. They:
- Live in the future
- Constantly envision what's possible
- Generate numerous ideas
Sound familiar? As an entrepreneur or CEO, you're likely the Expander in your business.
The Container: Your Reality Check
The Container plugs into the vision and brings the "how" to the table. They:
- Live in the now
- Understand what's required to bring ideas to life
- Provide structure and implementation
This is exactly what we do as OBMs. We're your Containers, ready to turn your visions into reality.
The Power of Partnership
Barbara Corcoran of Shark Tank fame highlighted this concept, crediting much of her success to the Expander-Container dynamic in her team. For a business to truly thrive, these two roles need to work hand in hand.
- Expanders generate brilliant ideas, but without Containers, these ideas may never materialize.
- Containers excel at execution, but without Expanders, their efforts may lack direction.
Think of it like this: You need both water (ideas) and a glass (structure) to quench your thirst. One without the other leaves you parched or with a mess on your hands!
The Expander-Container Dance: A Real-World Scenario
Imagine this:
Expander (You): "I just had an awesome idea for a new program! Let's launch it next month. It's going to rock the world!"
Container (Us): "That sounds fantastic! We love your enthusiasm. Let's look at how this fits into our current plans. We're already launching Project Y next month. Should we reprioritize?"
Expander: "Oh right, I forgot about Project Y. When can we fit this new program in?"
Container: "We'd need 2-3 months to prepare and launch this correctly. Let us review our overall plan and propose the best timing. We'll have options for you by our Monday call."
See the magic? This balance of passion and practicality is essential for business success.
Why You Need Both
The bottom line is simple: we need each other. When Expanders and Containers honor each other's value and work together, that's where the real magic happens.
- Expanders provide the vision and innovation that drives a business forward.
- Containers offer the structure and implementation that turns those visions into reality.
Are you an Expander in need of a Container? That's where we come in. Our team of Certified OBMs is ready to be the yin to your yang, the structure to your creativity, the how to your what.
Don't let your brilliant ideas remain just ideas. Let's talk about how our OBM services can provide the Container your business needs to turn your visions into successful realities. Ready to create some magic? Let's connect and explore how we can be the perfect Container for your expanding business!