Growth Marketing for Small Businesses [Part 2]

This episode of The Business Millennials podcast with co-hosts Safa and Ashley is part two of a three-part series on growth marketing. They discuss the difference between growth marketing and maintenance marketing. They explain that growth marketing focuses on sustainably expanding a business to achieve long-term goals, while maintenance marketing aims to preserve the status quo. The hosts emphasize the importance of first identifying your "why" and business vision before ramping up marketing efforts. They also stress laying the operational foundation including systems, processes and capacity to handle increased demand. Jumping into growth marketing too fast without these pieces in place can actually damage quality, satisfaction and sustainability.

Key Topics:

• 1:11 Laying the Groundwork for Growth
• 12:04 Dangers of Putting Marketing Before Operations
• 17:57 Pushing through the Growing Pains
• 23:25 Strategies for Sustainable Business Growth

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Email: scaleandthriveco@gmail.com 
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Email: scaleandthriveco@gmail.com
Follow us on Instagram:
@ashleydreager
@itssafaharris