Growth Marketing for Small Businesses [Part 3]

This episode of the Business Millennials podcast focuses on the differences between maintenance marketing versus growth marketing for a business. Co-hosts Safa & Ashley explain that maintenance marketing involves keeping your current client base happy but not necessarily gaining new clients or growing revenue. It provides more comfort and less stress. Growth marketing, on the other hand, involves strategically and intentionally investing time, money, and effort into scaling your business to the next level. This often requires bringing on more team members, implementing new systems and processes, dealing with growing pains and discomfort, having hard conversations, and being open to feedback from experts. The hosts emphasize that business owners need to decide whether they want maintenance or growth, as you can't have the comforts of maintenance with the results of rapid growth. The key is being strategic and intentional, whether you choose to stay small or scale up. Bringing on knowledgeable managers and advisors is crucial to take in objective expertise.

Key Topics:

• 1:16 Alternatives between doing marketing yourself and hiring someone
• 1:27 Benefits of strategy calls for getting expert input over time
• 1: 52 Importance of setting timelines when doing it yourself 
• 2:31 Strategy calls help provide accountability
• 4: 18 Hard for business owners to strategize while managing day-to-day
• 5: 12 Consultants provide an objective perspective
• 6:42 Consultants tell you hard truths you need to hear 
• 10: 13 Doing right by the client even when it's uncomfortable
• 15: 31 Need for department heads and managers as you scale
• 16:31 Hiring people smarter than you
• 20:28 Humility and receiving feedback as a CEO 
• 23: 55 Jeff Bezos has advisors and listens to them
• 24:04 Key takeaways about systems, processes and being receptive
• 24: 39 Deciding between maintenance or growth

Episode link & contact info

Shareable Episode link
Email: scaleandthriveco@gmail.com
Follow us on Instagram:
          @ashleydreager
          @itssafaharris
Work with Us

Is your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind.

Free Audit:
https://scaleandthriveco.com/strategy-assessment/

Episode link & contact info

Shareable Podcast link
Leave Us a Voice Note
Email: scaleandthriveco@gmail.com
Follow us on Instagram:
@ashleydreager
@itssafaharris