Is MRR A Scam, Lifetime Income Marketing, And TikTok Updates [Part 2]

In this episode of the Business Millennials Podcast, hosts Safa Harris and Ashley Dreager engage in a lively discussion covering a wide range of topics, from personal anecdotes about their favorite snacks to valuable insights on building a sustainable business. Throughout the conversation, they share their expertise on the power of influencer marketing, the importance of brand building, and the realities of growing a business while navigating the challenges of parenthood. Safa and Ashley also delve into the harmful effects of misleading income claims in the coaching industry and emphasize the significance of focusing on long-term, sustainable business strategies rather than chasing quick cash or short-term gains.

Key Takeaways:
  1. Building a strong brand takes time and consistent effort, but it lays the foundation for sustainable business growth and long-term success.
  2. Influencer marketing can be highly effective because influencers have already established trust and engagement with their audience before promoting products or services.
  3. Misleading income claims and "get rich quick" messaging in the coaching industry can be harmful and set unrealistic expectations for new entrepreneurs.
  4. Growing a business while raising children presents unique challenges, but it can also lead to personal growth, resilience, and adaptability.
  5. Focusing on sustainable, long-term business strategies is more valuable than chasing quick cash or short-term gains.
Timestamps:
00:00 Welcome to the Business Millennials Podcast
00:58 Getting Personal: Snack Talks and Spicy Challenges
02:14 Exploring the World of Ramen: From Spicy Chicken to Prison Meals
05:56 The Creative Side of Prison Cuisine and Entrepreneurship
11:58 Martha Stewart's Brand Evolution: From Homemaker to Influencer
18:53 Leveraging Personal Brand for Business Success
19:57 The Power of Influencer Brands: Huda Beauty's Journey
22:45 Exploring Influencer Marketing and Brand Building
23:46 The Reality of Marketing: Time and Trust
25:21 Navigating the Hype: Realistic Expectations in Business
27:21 The Myth of Overnight Success
30:49 Building a Sustainable Business: Strategies and Realities
32:39 The Challenges of Business in a Changing Economic Landscape
38:56 The Impact of Parenthood on Business Growth
45:28 Concluding Thoughts on Business Growth and Sustainability

Is your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind.

Free Audit:
https://scaleandthriveco.com/strategy-assessment/

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Email: scaleandthriveco@gmail.com
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