Nailing Your Messaging: The Key to Getting Clients (Guest Strategy Session with Angel Wilborn)

In this episode of the Business Millennials Podcast, hosts Safa Harris and Ashley Dreager sit down with Angel, the founder of The Modest Company, for an in-depth strategy session. Angel works with introverted female business owners and solopreneurs to help them increase their brand visibility without feeling overwhelmed. Throughout the conversation, Safa and Ashley guide Angel through the process of refining her marketing strategy, optimizing her offer progression, and leveraging email marketing to nurture leads and drive conversions.

Key Takeaways:
1. Identifying your ideal client and crafting messaging that resonates with their pain points and aspirations is crucial for effective marketing.
2. Developing a strong offer progression, from a low-barrier freebie to higher-ticket services, can help guide customers through your sales funnel.
3. Email marketing is a powerful tool for nurturing leads, building trust, and converting prospects into paying clients.
4. Creating a comprehensive marketing plan that integrates various channels and tactics can help you achieve your business goals more efficiently.
5. Launching a product or service requires careful planning, messaging, and technical setup to maximize conversions and revenue.

00:00 Welcome to the Business Millennials Podcast
01:30 Introducing Angel: The PR Strategist
03:15 Deep Dive into Angel's Marketing and Challenges
10:45 Understanding Email Marketing for Conversion
18:20 Refining Marketing Messaging for Introverted Entrepreneurs
26:45 Touching On Pain Points for Engagement
31:50 Creating An Impactful Marketing Campaign
40:20 Optimizing Your Marketing Strategy and Launch
51:35 Finalizing the Marketing Plan and Next Steps
58:20 Introducing the Content Multiplier
1:00:10 Conclusion and Wrap-up

For more information about The Modest Company and Angel's services, visit

To learn more about the Content Multiplier and how it can help you maximize your content creation efforts, visit

Is your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind.

Free Audit:

Episode link & contact info

Shareable Podcast link
Leave Us a Voice Note
Follow us on Instagram:

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.